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Google Ads and PPC Marketing

New: Published in the last 30 days.

Google Ads and PPC Marketing: a self-paced PACI course with 56 lessons in 15 sections and a quiz after each section.

  • Marketing
  • English language
  • Beginner

What you’ll learn

  • Section. 1 Introduction
  • _ Search Network - Part 1
  • Section. 3 Search Network - Part 2
  • Section. 4 Search Network - Part 3
  • Section. 5 Search Network - Part 4
  • Section. 6 Search Network - Part 5

About this course

Google Ads and PPC Marketing is a self-paced recorded course from the Punjab Artificial Intelligence and Cybersecurity Initiative (PACI). It has 56 lessons in 15 sections (44 video lessons, 12 quizzes). What the course covers: - Section. 1 Introduction - _ Search Network - Part 1 - Section. 3 Search Network - Part 2 - Section. 4 Search Network - Part 3 - Section. 5 Search Network - Part 4 - Section. 6 Search Network - Part 5 - Section. 7 Display Network - Part 1 - Section. 8 Display Network - Part 2 - Section. 9 Video Campaign - YouTube Marketing - Part 1 - Section. 10 Video Campaign - YouTube Marketing - Part 2 - Section. 11 Shopping, App, Smart, and Discovery Cam - Section. 12 Landing Page & Other Essential Features - Section. 13 Landing Page & Other Essential Features - Section. 14 Landing Page & Other Essential Features

Course content

15 modules · 56 lessons

01Section. 1 Introduction3 lessons
  • 1. Introduction To Pay Per Click (PPC) Marketing1
  • 2. Google Ads Structure
  • 3. Set up your Google Ads account
02Section 2_ Search Network - Part 15 lessons
  • 4. Introduction - Search Campaign
  • 5. Keyword Match Types
  • 6. Search Ads
  • 7. Ad Extensions
  • Quiz
03Section. 3 Search Network - Part 25 lessons
  • 8. Remarketing
  • 9. Custom Remarketing List Creation
  • 10. Conversion Tracking
  • 11. Google Tag Manager
  • Quiz
04Section. 4 Search Network - Part 34 lessons
  • 12. How to Write Killer Ad Copy
  • 13. Search Campaign Creation
  • 14. Ad Group Creation-Pest Control-Local
  • Quiz
05Section. 5 Search Network - Part 46 lessons
  • 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN
  • 16. Ad Group Creation-Aquaguard Customer Care-Local
  • 17. Ad Group Creation-StudyAbroad-Pan-India
  • 18. Ad Group Creation-Dubai Tours-Travel-Pan-India
  • 19. Ad Group Creation-Buy Cake-Pan-India
  • Quiz
06Section. 6 Search Network - Part 52 lessons
  • 20. Ad Group Creation-RO Service-Remarketing
  • 21. Bid Adjustment
07Section. 7 Display Network - Part 11 lessons
  • Quiz
08Section. 8 Display Network - Part 27 lessons
  • 26. Ad Group Creation-Digital Marketing Course-Banner Ads-GIF-Canva
  • 27. Ad Group Creation-Digital Marketing Course-Placement-Banner Ads-Canva
  • 28. Ad Group Creation-Beauty Makeover-Gmail Ads
  • 29. Ad Group Creation-Women Bags-Lightbox Ads
  • 30. Ad Group Creation-Remarketing-Responsive Ads
  • 31. Ad Group Creation-Customer Emails-Responsive Ads
  • Quiz
09Section. 9 Video Campaign - YouTube Marketing - Part 16 lessons
  • 32- Introduction - Video Campaign
  • 33- Campaign Setup & Ad Group Creation -Personal Loan - skippable In-stream Ads
  • 34- Campaign Setup & Ad Group Creation -SEO Tutorial - Non Skippable In-stream Ads
  • 35- Campaign Setup & Ad Group Creation -Remarketing - Bumper
  • 36- Campaign Setup & Ad Group Creation-Digital Marketing Course-Video Discovery Ads
  • Quiz
10Section. 10 Video Campaign - YouTube Marketing - Part 22 lessons
  • 37. Campaign Setup & Ad Group Creation -Digital Marketing Course - Outstream Ads
  • 38. Campaign Setup & Ad Group Creation -Targeting-Ad Sequence
11Section. 11 Shopping, App, Smart, and Discovery Cam5 lessons
  • 39. Introduction - Shopping Campaign
  • 40. Introduction - App Campaign
  • 41. Introduction - Smart Campaign
  • 42. Introduction - Discovery Campaign
  • Quiz
12Section. 12 Landing Page & Other Essential Features3 lessons
  • 43. Landing Page
  • 44. Google Ads Glossary
  • Quiz
13Section. 13 Landing Page & Other Essential Features3 lessons
  • 45. Bid Strategies
  • 46. Additional Features
  • Quiz
14Section. 14 Landing Page & Other Essential Features3 lessons
  • 47. Competitor Analysis using 3rd party Tools
  • 48. Google Skill Shop
  • Quiz
15Final Exam1 lessons
  • Quiz

Your instructor

P
PACI

Punjab Artificial Intelligence and Cybersecurity Initiative

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PACI (Punjab Artificial Intelligence and Cybersecurity Initiative) publishes recorded courses in artificial intelligence, cybersecurity, web development and data skills.

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